Let go of who you think you’re supposed to be; embrace who you are.

- Brené Brown, Author



Chōsen’s signature programs encourage living a meaningful, high-performance, values-based lifestyle, with self-belief at its core. Designed for an immediate and measurable impact, our alumni call this “The Chōsen Effect.”

Mission Statement

Chōsen’s mission is to create and support a global community of individuals who explore themselves and the world around them.


Chōsen appeals to curious individuals who are determined to live their lives with purpose. Our community includes entrepreneurs, business leaders, Olympians, creatives, and innovators. They choose to invest in themselves whilst in the company of others on a similar journey.


The Chōsen philosophy was inspired by the Japanese concept of ikigai, meaning “a life worth living,” and the verb chō-sen suru (挑戦する), “to undertake a challenge.”

Chōsen founders John Stanton and Robin Connelley, who are also clean-tech venture capitalists and longtime collaborators, saw the need to shift their focus from monetary success to living their ikigai: supporting their international community of courageous innovators in their journeys of self-exploration. In 2013, they used their passion for learning to launch the Chōsen program in coordination with leading experts in functional wellbeing, psychology, and the high performance world of the Olympics.


Chōsen’s Values

  • Optimized Self-Care – Through the hands-on expertise of leading practitioners in their fields, we boost the physical and mental health that are fundamental to a life of excellence.

  • Purpose with Integrity – We recognize that personal integrity – and how we reach our targets – is a crucial component in fulfilling our potential.

  • Courage and Honesty – Being open to new experiences requires not only a spirit of enquiry, but also courage and honesty. Chōsen provides safe environments conducive to personal exploration without fear of judgment.

  • Continual Growth – Intellectual curiosity is best satisfied through exploration and play, which foster new discoveries, innovation, and joy.

  • Inclusive Community – We value all points of view and lifestyles, believing we learn and improve through interaction with the new. Anyone can embrace the Chōsen Lifestyle; it is the choosing to do so that matters.

  • Sustainable Awareness – While seeking to be our best selves, we never forget our responsibility to respect and protect the natural environment.